Today, most individuals with a busy professional life feel compelled to eat out or to hold a meeting or a discussion at a coffee shop or restaurant, due to the rapid pace of urban life. Perceived as a vital need among urban residents, socialization forms the basis of the desire for meeting at restaurants or coffee shops.
The rising need for socialization have made it possible for many food & beverage, Restaurant and Coffee Shop concepts and brands to enter the market and to franchise in Turkey, in parallel to global developments. From Fine Dining and Casual Dining concepts to wrap, meatball and döner concepts, a wide array of food and beverage concepts and brands are competing to franchise and take a share of the market.
Correct positioning of the concept or the brand within the competition is as important as the choosing the right concept, the right investment and the right location, and a robust infrastructure, concept development and diligent operation to receive a bigger share of the pie from the existing potential and to gain the competitive edge in the market.
A manager cannot alone analyze competitors, improve profitability without compromising on quality, keep track of new concepts introduced in the market, ensure self-development and pursue new high potential investment opportunities, while operating a business at the same time.
Progress HMC possesses the expertise to provide all the necessary support to investors and operators, thanks to its extensive experience in both gourmet and fast food concepts.